Ola Karlsson

Senior UX designer - HiQ

What is UX, really?!

UX is the magic sauce which makes every software application better, right? But then what is UX even? Well, I know I said it was the magic sauce, but really? In this session we’ll look at “some ugly truths” about UX from a real world perspective and discuss if the term UX, as it is used today, has maybe overstayed its welcome…

Ola Karlsson

Former .Net developer turned experience designer, educator, and technical problem solver.

Having been in the IT industry for almost 25 years, Ola has seen different technologies come and go, each with its own quirks and challenges. However, one constant over the years has been that the most challenging aspect is usually dealing with people, whether they are decision-makers or users. This is why, in recent years, UX and requirements have increasingly become Ola’s focus. These days, he rarely touches code but still tries to keep up with the broad trends in the coding world.

After being away from the IT speaker circuit for a while, Ola is now back and is celebrating his 10-year anniversary at Swetugg, having last presented here in 2015!

Ola is a social person who loves sharing knowledge and experiences. He can chat for hours about anything from scuba diving in underwater caves to medieval reenactment, developer-designer workflow, or how to use the latest AR/VR technology to build engaging museum experiences.

If you see him around at the conference, go and say hi!